Bill Coleman believes that <A HREF="http://blogs.zdnet.com/BTL/?p=2091&tag=nl.e539">the perfect storm in enterprise computing</A> is on the horizon, in the form of the commoditization of computing. Coleman is the CEO of Cassatt, and a founder of BEA and former Sun executive. He has assembled one of the top pools of experienced industry talent to capitalize on commoditization, which rests on scale out, building block hardware and loosely coupled SOA software components. Last week, Coleman gave a presentation of the Vortex 2005 conference in San Francisco, predicting that the next generation of consolidation will result in the end of "every telco, cable, ISV and portal company. It will morph into something else, with all companies buying capacity on demand."