<p>The common view in the business world is that social media is simply a fun tool for checking in with friends and family something that I, and millions of others, enjoy every day. However, this perception sells social media short and ultimately prevents many businesses from harnessing its true potential.</p><p>The fact is that the possibilities of social media go well beyond casual use of Facebook and Pinterest. Its power and influence extend beyond a simple tweet or a pin.</p><p>Social media is a force for organizational change and business value. A recent IBM survey found that more companies are tapping into the power of social business. Almost half of the companies surveyed increased their social business investments in 2012.</p><p>Companies with the foresight and know-how to apply it thoughtfully, and with rigor, will be the big winners. A great example is social media's ability to spur the convergence of brand and culture. It encourages people to integrate their personal and professional personae in ways that lead to new and valuable ideas and work for the individuals and their organizations.</p><p><a href="http://www.wired.com/insights/2013/02/listening-to-the-voices-of-social-business/">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.ucstrategies.com/unified-communications-strategies-views/uc-resellers-as-talent-management-consultants.aspx">UC Resellers as Talent Management Consultants?</a> (UCStrategies)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=d_HjuxcLd5KE0QMXxBFpe8SM9vG_M&ned=us">2 additional articles.</a></p>