<p>Social business is gaining ground amongst savvy workforces. Businesses are turning to social technologies, but not to share status updates and likes. Smart businesses recognise that social tools can drive business productivity and innovation.Image: Wikimedia Commons</p><p>According to an IBM study, the share of companies that are using social business initiatives to find information more quickly and increase productivity is poised to reach 84 percent in 2014, up from 66 percent just two years ago.</p><p>BP has announced that it has selected IBM to help it achieve its social business goals.</p><p>IBM will integrate and manage the company's business applications globally, as well as provide enhanced service desk support for 60,000 employees and 80,000 devices in the Americas and Europe.</p><p><a href="http://www.zdnet.com/ibm-supports-bps-global-workforce-with-social-technologies-7000027789/">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.eweek.com/enterprise-apps/ibm-leverages-analytics-for-smarter-it-wins-worldwide.html/">IBM Leverages Analytics for Smarter IT Wins Worldwide</a> (eWeek)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dBhXqGZoH4ymVoMHAQJ8aF9hcQxzM&authuser=0&ned=us">2 additional articles.</a></p>